• Important Meta Tags

The Title tag is the most important meta tag. Along with the description tag, the title tag is what will attract visitors to your website. When web surfers perform a search, the results are based on relevance and the more relevant the title and description the more visitors you will attract.

The Title tag should be between 4-15 words with approximately 20-50% of the words being your primary keywords. It is better to have a shorter title that features more of your keywords.

The Description tag is next in importance. This is what will be seen by those performing a search. Once again, the more you can describe the purpose of your site, the better the results and the more visitors. The Description tag should be between 10-25 words with approximately 20-30% of the words being your primary keywords. It is better to keep the description about 15 words or you risk having only a portion of your site description displayed.

The Keywords tags used to be the most important tags before people starting abusing them and adding keywords that weren't relevant to their particular website content.
As it is now, the search engines put little importance on the Keywords tags and more on keyword relevancy in the content of the site.

Even though this is true, Keywords tags should be included and should be between 5-9 words with approximately 50% being your primary keywords.
There are many people that still believe that using many keywords will get them a higher ranking but with the search engines using keyword relevancy in the content, if you use many keywords not related to the page content, you will be ranked lower.

• Link Popularity

Link popularity is very important among most search engines now. The more websites linking to yours the more important your website must be. Also, if the importance of a website that is linking to you is ranked high in that search engine, your link popularity will be greater. As mentioned before, http://www.linkpartners.com/ is an excellent site dedicated to supplying you with relevant links.

There are several companies offering to supply you with linking software which is supposed to make reciprocal linkings easier and automatic. While they do perform the job well, they are also expensive, costing $20/month or more. We used one for several months to see how it performed. We determined it performed well but we could put $20 a month to better use and created our own which you can see on our links page.

Feel free to submit your site to us if you feel there is a good fit. We manually approve all sites and will send you an email when you are included.

In conclusion, the real secret of a high ranking search engine position is a combination of relevant updated content, keyword density, a well written title and site description and increased link popularity.

If you are exploring the various SEO Management software programs, we fully recommend WebCeo. This software package is Top-of-the-Line and the best part is it is FREE.

Here are a few of the tools you will find in the package:

	Keyword Suggestion. Search our database for related keywords, put them through detailed competitiveness analysis and pick out the best choices for your site.
	Optimization Advice and Environment. Get a clear, detailed and exact advice on how to tweak a web page for your keyword then apply this advice in a specialized page editor.
	Search Engine Submission. Auto-submit the optimized pages to major search engines around the world. Also, facilitate manual submissions through a friendly interface.
	Ranking Check. Get comprehensive ranking reports for multiple engines and keywords. Collect ranking history and build trends. Industry safest human emulation techniques ensure you will not be banned by the search engines for automated queries.
	Link Popularity Analysis. Analyze how many links you get from other sites and how good these links are for your rankings. Research your competition and top sites and spy their linking strategy.
	Traffic Analysis. Collect accurate statistics of referring keywords and engines, link partners, ad campaigns, visitors and their navigation, popular pages etc. &ndash anything you need to manage and improve your web marketing activities.*
	Partner Finder (NEW!). A new powerful tool that helps look for potential link exchange partners, evaluate their websites and manage your correspondence with the website owners.
	PPC Campaigns Manager (NEW!). A new tool that allows you to take control of your paid search campaigns: register new accounts with the PPC search engines, and easily manage existing ones.